Brand Alignment

Getting to Know Us. We are rolling out the new brand that the Opportunity Finance Network membership approved last Fall. With our new logo and colors, we have completed the "internal" work (letterhead, business cards, etc.) and are starting now on "external" products. By now you have seen the new portal to our web site but you can look forward to an entirely new approach in coming months that focuses on News, Results, and Innovation.

We are committed to proving the value of the brand in 2006. Not only will we help Members use the brand in both small ways (including "A Member of the Opportunity Finance Network" on your web site or printed materials) and big ways (re-phrasing your marketing materials to incorporate some of what we learned last year in our market research), we want to help some Members who opposed the change last year learn to use the new brand to their advantage.

If you want to discuss why and how to align with the Opportunity Finance Brand, contact Lina Page, our Senior Vice President for Strategic Communications, at lpage@opportunityfinance.net.